Sir Clark with Barbara Berlusconi, President AC Milan at the conference
Emirates and AC Milan score new sponsorship deal
MILAN, December 2, 2014
Dubai-based Emirates and professional Italian football club AC Milan have agreed on a new five-year sponsorship deal.
The new deal extends the airline’s presence on the club’s shirts until the 2019/2020 season. In addition, the agreement also includes branding within San Siro Stadium, The Emirates Lounge – a dedicated in-stadia hospitality suite, sponsorship of the youth team as well as a number of marketing rights.
“It’s a double celebration for Emirates today as we deepen our relationship with this great city, heralding two iconic moments, the renewal of our AC Milan sponsorship and introduction of our dedicated A380 service to Milan this evening. It is only fitting that we are re-signing with Italy’s most well-known football club, on the same day we land the world’s largest aircraft – our flagship A380 - in Milan,” said Sir Tim Clark, president, Emirates Airline.
Emirates first signed a sponsorship agreement with AC Milan in September 2007. The following year, the relationship was elevated to Top Institutional Sponsor.
As one of the most successful clubs in Europe, AC Milan is an integral part of Emirates sponsorship portfolio which extends across multiple sports and cultural events.
AC Milan will visit Dubai later this month to compete in a friendly match against Emirates sponsored Spanish club Real Madrid. The fourth iteration of the Dubai Football Challenge will take place at The Sevens Stadium on December 30. – TradeArabia News Service