As part of its 15th anniversary celebrations, Burj Al Arab Jumeirah, a luxury hotel in Dubai, UAE, has launched The Dream - a powerful motion graphics video that takes the viewer on a journey of the hotel and its vision.

‘The Dream’ uses a unique double-exposure technique mirroring the aesthetic design of the hotel, its textures, vibrant colours and a kaleidoscope of Burj Al Arab patterns.

The video showcases a number of the hotel's most recognisable locations, including its famed sail, helipad and 180-m-high atrium.

"Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world," said Ross McAuley, group vice president of brand, digital and loyalty at Jumeirah Group.

"The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images," he said. – TradeArabia News Service