JCDecaux, a leading global outdoor advertising company, in collaboration with Abu Dhabi Tourism and Culture Authority, has installed an innovative and engaging public display at Abu Dhabi International Airport.

The 20-m long and 2.6-m high 3D display has been placed along the airport exit road, en route to the city, and showcases the new #inAbuDhabi, encouraging residents and tourists alike to share their experience of the capital city on social media.

The UAE emirate has witnessed significant growth in tourist numbers in the past few years, and is expecting further increase as iconic projects including museums and shopping destinations become available.

David Bourg, CEO Middle East of JCDecaux, said: "We are very pleased to collaborate with Abu Dhabi Tourism and Culture Authority for this innovative initiative that showcases the complementarity of outdoor and social media to create a unique brand experience. We believe the strong traffic growth witnessed at Abu Dhabi International Airport that is expected to welcome over 20 million passengers for the first time in 2014, makes the airport the ideal location to promote the many wonders of the emirate to an international audience. We are confident that this installation will create a buzz and will contribute positioning Abu Dhabi as a major tourist destination.” – TradeArabia News Service