Almost 80 per cent of Easy Taxi’s customers in Saudi Arabia are women, said a recent research conducted by the company, the global taxi hailing service.

The research figures showed Easy Taxi helped the kingdom’s women contribute to the country’s gross domestic product (GDP) and economic future by being able to commute safely, securely, and with complete trust.

“Easy Taxi’s remit has always been to connect customers with a verified taxi service, securely and easily. Saudi Arabia is a market where female customers face challenges in commuting. It is brilliant to see that the women are using our service regularly to commute in the certainty that every experience will be safe, secure and respectful. Be they travelling to work, or to a shop or mall, all these activities contribute to economic growth. We are delighted that Easy Taxi is their service of choice for a safe and secure journey every single time,” said Easy Taxi Middle East’s CEO Dr Mahmoud Fouz.

As per a UNDP Human Development Report from 2011, Saudi women play an important role in investment and business administration. Women-only businesses accounted for 48,000 of the kingdom’s businesses in 2010. Around 66.2 per cent of female business owners were engaged in wholesale and retail trade, and construction.

“Easy Taxi is proud to play its role in the fulfilment of empowering women in contributing to the kingdom’s society. We have worked very hard to gain the trust of women and their families, and are delighted to be contributing positively – both economically and socially,” Dr Fouz said. – TradeArabia News Service