Microsoft and Rotana have announced the launch of a new Windows-based application that will simplify the guest check-in and check-out processes at the front desks across all Rotana hotels.

The Neorcha Check-in application will completely eliminate the time consuming paper registration of new guests and instead all new guest registration details will be managed through a tablet device to allow for a genuine personalised welcome and check-in experience, a statement said.

Microsoft has through its technological innovations provided support to efforts by Rotana to personalise services for all its 43 hotels that are spread across 26 cities as one of the means to enhance customer experiences, the company said.

“We are excited to bring this much-awaited app to Rotana to enable its customers enjoy their holidays and business travels hassle-free. Rotana has taken the lead in this direction and marked the importance of offering customers with increased choice and flexibility in accessing services by replacing paper transactions with a tablet device,” said Michael Mansour, director apps and innovation, Microsoft Gulf.

Rather than be presented with paper registration cards or bills at the front desk, Rotana customers will now instead be shown a tablet interfaced to the Hotel Property Management System (PMS) with all reservation details and terms and conditions accurately presented. Guests are then able to update and agree to all registration details using the tablet and then append an electronic signature.
Furthermore, upon check out, bills will be directly syndicated to the guests’ email addresses and accessed from the tablet which can be used throughout the hotel.

Samir Abi Frem, corporate vice president, information technology, Rotana, said: “A hotel’s client relationship strategy and the networking infrastructure behind it are among the most critical elements for success in our business, and Rotana has selected a Windows-based application of its reliability, openness and operational efficiency. We are very pleased to have a Windows tablet app tailored to the needs of our customers to replace the time consuming paper check-in and check-out process. We have had a very clear strategy throughout the evolution of our mobile products, to build Apps that enhance our customers’ experiences.”

Additional functions under development by Rotana include airport pick-up alerts from the airport greeter to the hotel arrival welcoming team and additional upselling options and services to increase hotel revenues. – TradeArabia News Service