Citymax Hotels, a UAE home-grown mid-market brand and part of the hospitality division of Landmark Group, has three hotels located in prime locations in Al Barsha, Bur Dubai, and Sharjah under development, all scheduled for completion by 2017.

All three new hotels will reflect similarities in exterior design with each also incorporating features such as a roof top pool, bar and sun deck.  Room interiors are currently under design and will all be an average of 25 sq m in size.

On the UAE hospitality scene since 2009, Citymax Hotels has been instrumental in supporting the development of the UAE as an affordable destination, widening the appeal of the city to a variety of different market groups.

Promising value for money with a desirable combination of business and leisure features, Citymax Hotels understands the needs of the modern traveller and is committed to providing quality accommodation to the growing number of international travellers and local guests at affordable rates.

“With mid-market hotel development high on the agenda for both government and private sectors in the UAE, Citymax Hotels is currently expanding its successful business model within the UAE with plans to reach out into the GCC in the next few years,” said COO Russel Sharpe.

Citymax Hotels Al Barsha will open with a new tower by 2016.  Located close to the existing property it will feature 120 rooms with City Cafe – the all day dining restaurant concept for the group plus one additional Bar.  Integrated into the existing operation, guests staying at either hotel will be able to dine in the various outlets and charge it to their room.

The next to open will be Citymax Hotels Ras Al Khaimah, centrally located by the creek in the Al Nakheel area of the city.  Close to Manar Mall and 15 minutes from RAK Airport, the hotel will offer meeting rooms high quality restaurants, roof top swimming pool and exclusive beach access.

By 2017, the new property located in the rapidly developing Business Bay will open with a light, airy two-storey high atrium lobby, three restaurants and bars plus meeting rooms and extensive banqueting facilities.

Distinguished by its high quality restaurant outlets, Citymax Hotels will also be developing additional new concepts to appeal to the new millennial traveller as well as rolling out existing brands in the new properties.

“At Citymax Hotels we offer great value.  Our outstanding comfort, service and facilities are those of a four-star hotel yet at affordable prices with extraordinary value for money.   Citymax Hotels are designed to trim the costly frills and redirect savings to guests without sacrificing comfort, design and functionality,” said Sharpe.

“The budget hotel category will be one of the most fiercely competed categories in the region in the coming years,” he added.

As the largest of the three properties, Citymax Hotel Bur Dubai is located in the heart of Dubai’s historical district and offers 691 contemporary and comfortable rooms.

Situated next to the Mall of the Emirates, and close to the Dubai Metro, Dubai Media City and the beautiful Jumeirah Beach, Citymax Hotel Al Barsha attracts a mix of both business and leisure to its 376 rooms.

Located in close proximity to major shopping, industrial and cultural areas, Citymax Hotel Sharjah have 230 affordable rooms and spacious meeting rooms. The dining portfolio consists of City Cafe, the all day dining restaurant and Sizzling Wok, the Pan-Asian restaurant.

Citymax Hotels Al Barsha and Bur Dubai are home to the 24-hour Lavazza coffee shop and City Cafe, the all-day dining restaurant, as well as food and beverage outlets such as Claypot Indian Restaurant, Sizzling Wok, Maxx Music Bar & Grill and The Huddle Sports Bar & Grill. – TradeArabia News Service