Etihad Airways, the national airline of the UAE, has appointed RMG Networks, a leading provider of technology-driven video advertising and visual communications solutions, as its onboard media sales provider.

RMG has a comprehensive network of partners and leading sales expertise to market the Etihad’s media channels to a global client base as demand for the airline’s premium travel media opportunities increases, said a statement.

Garry McGuire, chief executive officer of RMG, said: “Global advertisers have told us that they want access to a premium international audience for cross-border campaigns. We plan to continue to expand our network to help marketers reach and engage travelers in-flight and throughout their journey and Etihad will ideally respond to this growing demand.”

Peter Baumgartner, chief commercial officer of Etihad, said: “RMG offers Etihad a global network of major blue-chip clients who are looking for quality print and digital airline media assets to communicate effectively with their key premium audiences.” - TradeArabia News Service