Flagship Dubai resort, Atlantis, The Palm has launched of a number of innovations to drive business in existing and new markets at the ongoing Arabian Travel Market.

Ultimate snorkel offering guests an opportunity to swim in the 11 million litre Ambassador Lagoon with more than 65,000 residents, including sharks and rays, accompanied by experienced marine guides.

In addition, a 40-metre waterslide tower is being added to the Aquaventure waterpark, introducing new thrill rides utilising cutting-edge technology, while additional extra casual dining facilities are also in the pipeline, a statement from Atlantis said.

Meanwhile, to target emerging markets, Atlantis has engaged a number of Chinese, Russian and Indian language speakers to man its toll free booking number in order to streamline the reservation process for travellers from these countries.

Other buoyant emerging markets for Atlantis include Nigeria and Australia, the latter encouraged by the new Qantas/Emirates airline partnership that became operational in last month, the statement said.

“We have seen fantastic growth in the Australian market and are expecting a further 35 per cent rise in the second half of 2013,” said senior vice president of marketing, Ravini Perera.  “Australian travellers are savvy, they want authentic dining and entertainment experiences beyond the shopping malls… Atlantis is perfect for them.” – TradeArabia News Service