Saudi-based Elaf Group of Companies recently sponsored a Makkah pavilion at the Al Jenadriyah Heritage and Cultural Festival, which utilised the latest technologies to promote the traditional culture and crafts of the Kingdom.

Ziyad Bin Mahfouz, president of Elaf Group, said: “Elaf Group of Companies strives to implement our government’s policies and directives, and always seeks to contribute to the development of the tourism sector.”

“It continues to support and promote the tourism sector in line with its role in the society and as part of its efforts towards helping achieve the goals of the Saudi Commission for Tourism and Antiquities.” – TradeArabia News Service