Sabre Travel Network Middle East (Sabre), a travel technology company, has signed a landmark agreement with National Travel & Tourism (NTT), a part of Omani conglomerate Saud Bahwan Group.

The deal means NTT will now exclusively use Sabre’s innovative travel technology solutions to book travel packages for its customers across Oman.

Sabre products including low fare shopping, business intelligence and automation tools will help NTT increase their portfolio of corporate accounts and solidify their position in Oman. NTT will also use Sabre’s Web Booking Engine, an advanced Internet booking tool that will help them tap into the online marketplace.

Daniel Naoumovitch, Sabre’s chief executive, said: “NTT has been a loyal Sabre partner for many years and this new deal underscores our level of commitment to NTT. By signing up for a complete Sabre package, NTT is well placed to improve their internal reporting structures, customer interactions, efficiency and market intelligence.”

“Sabre has been a longstanding supporter of Oman’s travel agents and believes in the Sultanate’s Vision 2020, which encourages tourism-related initiatives to help diversify the economy as it moves away from oil dependency.

Sabre’s international know-how in the travel technology sector will help the Omani travel industry meet the challenges of catering to a truly global audience and generate considerable revenue for local TMCs,” he added.

A spokesperson from National Travel & Tourism said: “Sabre has been a true partner to NTT. They have encouraged and supported all of our improvement efforts. A valuable ally, Sabre has helped us remain competitive in a growing marketplace like Oman. In the months to come, NTT aspires to be the top travel agency in Oman and armed with the right tools from Sabre, we are confident in our ability to achieve this goal.”

Additionally, NTT will have access to the award winning Sabre Red Workspace, which provides agents with faster start up times, high performance even in low bandwidth areas, rock-solid stability and quick and easy access to low fare content, resulting in increased productivity and efficiency. – TradeArabia News Service