A new cloud-based software designed to help hotels increase revenue, offer improved room entertainment, track and analyse guests’ buying behaviour has debuted in the Middle East by a Swedish hotel intelligence company.

Hoteligence, in a launch event with the Swedish Trade Council in Media City, Dubai, explained why the Middle East had been pinpointed as the ideal location in which to introduce the concept.

“This market is one of the most robust in the world; latest research tells us that more than 150 new hotels will be built in the Middle East and Africa in 2013 and already this year we have seen more than 10,500 rooms added,” said Martin Ljunggren Chevalley, CEO and co-founder of Hoteligence.

“Hoteligence is all about offering guests relevant content and services at the relevant time.  Guests can choose what and when they want to watch something, and they can choose which channel, which device and in which location in the hotel.  We make this possible with great content across all media.”

“The feedback we have received so far in our meetings with several of the prestigious five-star hotel chains in Dubai, Abu Dhabi and Doha has been overwhelmingly positive and as such, we believe this is the right market to lead Hoteligence’s implementation in the world,” he added.

“This is a sophisticated, yet simple piece of software which I can see would offer our guests value added benefits as well as giving us unique customer insight,” said Naeem Darkazally, group director of Sales & Marketing at Abjar which represents brands such as Ritz Carlton, who attended the launch event at the Swedish Trade Council.

“We are continuing our discussions with the team behind Hoteligence and we will see if this is something we could offer in our premium hotels rooms.”

Operating across televisions, all mobile devices such as the iPhone, iPad and Android-devices as well as laptops, all the content, products and services become available at the guests’ fingertips, without the need to download any apps, a statement said.

When using on the TV, guests use one single wireless “Wii-style” remote to point, click, buy and type, it added.

The system also runs popular games such as Angry Birds, is connected to social media platforms Facebook, Twitter, LinkedIn, Google+ and Skype, runs music services such as Spotify and allows users to set up personalised profiles if they choose.

One of the aims is to help hoteliers connect in a more meaningful way with their guests and to provide them with access to free marketing tools.

The software communicates with hotel guests in a seamless way, offering them access to movies, games, room service, a digital mini bar, gift shop and more.

Now in the final testing stage, the software will be available by December, according to the statement. – TradeArabia News Service