Sixty-five students from the American University in Dubai (AUD) were recently hired to conduct a survey in collaboration with the Department of Naturalization and Residency of Dubai (DNRD).

The students from the School of Business Administration (SBA) successfully completed 11,000 passenger satisfaction surveys at Dubai International Airport as part of the assignment, said a statement from AUD.

The 'Dubai International Airport Immigration Survey 2012’ was conducted to examine the passengers’ satisfaction with ‘immigration services’ at the Dubai airport.

The overall project was managed and supervised by Dr Assaad Farah, the assistant professor of management and Dr Shadi Abouzeid, the associate professor of decision sciences at AUD.

On the survey's success, Dr Abouzeid said, "The professionalism, impartiality, coverage, accuracy and results reporting were more valuable to the DNRD than the many surveys they have conducted with well-known firms."

"This project provided students with hands on practical experience that will better prepare them for embarking onto the work journey," he stated.

The students, he said, personally approached passengers at dedicated and pre-assigned locations at both ‘Arrivals’ and ‘Departures’ in Terminals 1,2 and 3 during a two-week period, over 24 hours per day. "And as a result, approximately 11,000 surveys were collected and analyzed," he added.-TradeArabia News Service