Bahrain will showcase its tourism sector at the world's leading travel trade show, ITB Berlin, set to open tomorrow (March 7).

A delegation from the Ministry of Cultutre's tourism sector led by assistant undersecretary Nada Ahmed Yaseen organised a briefing on the Bahrain pavilion for exhibitors taking part in the event.

It provided a platform for finalisation of plans for the event, and facilitated participants’ understanding of the tourism initiatives being undertaken in the kingdom during the year.

The exhibition will run till March 11.

ITB Berlin is a B2B platform where trade visitors have an opportunity to exchange skills, information and experiences and is an ideal forum to promote the tourism sector and highlight what the country has to offer, the statement said.

It is one of many events that the kingdom participates in internationally to promote Bahrain and share first-hand a balanced view of the offerings it has, and the opportunity for partnerships with tour operators.

This year is the 18th time that Bahrain has participated in this event, it said.

Yaseen highlighted the role being played by the tourism sector in promoting Bahrain as a destination for leisure and business visitors, and outlined the ways in which the Ministry is supporting the industry in the country.

In addition the tourism sector also organised a refresher tour of the main cultural and historical locations within the kingdom.

The briefing comes as part of the tourism sector’s numerous efforts to strengthen ties with travel professionals and others in the industry, to stimulate growth and further develop tourism services in Bahrain. – TradeArabia News Service