Chile-based fresh food company Unifrutti has announced plans to launch five unique and exciting products including organic fruit and vegetables, fresh fruit, sorbet, veggie crisps and juices at the ongoing 'Gulf Food 2012' expo in Dubai.

Unifrutti has an illustrious track record of being the innovation leader in the fresh food industry, and it continues to set new standards with the new range of products, said a senior official.

“We are thrilled to introduce a fantastic range of fresh food to the Middle East market. Green League – a range of organic produce, Fruibet – fruit pulp sorbets in real fruit shells, Unifrutti - freshly pressed fruit juices with no additives and no colorants – completely natural, Veggie Crips – real vegetable slices, and complete range of frozen food and dairies of Delizia brand,' remarked Mariana De Nadai, CEO of Unifrutti Asia.

'Common to all these new products is Unifrutti’s quality assurance that has become an industry standard across all markets,' Mariana stated.

As the Gold sponsor, Unifrutti’s stand at the Gulf Food exhibition is the central attraction of the prestigious industry event, she added.

According to Mariana, Unifrutti is the only major fresh food supplier in the Middle East region that commands complete control over farming, shipping, processing and distribution of a wide variety of fresh and exotic food.

As one of the largest fruit growers in the world, Unifrutti is respected for managing efficient logistics that ensure longer shelf life of the fresh fruit, and lesser time from farm to shelf. The real goodness of fruit are delivered to each and every consumer.

Giancarlo De Nadai, the CEO of Unifrutti International Holding and an food industry expert, outlined the key ingredients of  the company's consistent success across its 30 year history.

“Delivering quality on time will continue to differentiate good suppliers from the rest,' Giancarlo remarked.

'Innovation in processing and distribution will be key factors, but what will remain the key asset is integrity of approach and having the right mix of people across the entire value chain, he noted.

'Unifrutti is served worldwide by a highly motivated and skilled staff, in addition, we have an unparalleled network of suppliers built completely on trust. It is these key investments that will continue to deliver long-term dividends for Unifrutti and its stakeholders,' Giancarlo added.-TradeArabia News Service