Bahrain Air, the kingdom’s second national carrier, will participate at the 2012 Bahrain International Air Show 2012, set to be held from January 19 to 21 at the Sakhir Air Base in Manama.

Captain Ibrahim Al Hamer, managing director, said: “Bahrain Air today operates to 18 destinations and plays a major role in linking Bahrain, the financial center of the Middle East, to major cities in the GCC, Levant, Africa, the Indian subcontinent and Europe through Istanbul, with a fleet of modern Airbus A319 and A320 aircraft.”
 
Richard Nuttall, CEO, Bahrain Air, said: “Whilst 2011 was a difficult year for all in the industry, we are expecting traffic to improve in 2012. Bahrain Air plans to launch six more destinations this year. We have successfully migrated to a new flight booking reservations system, giving our customers more flexibility and additional options for services when they book with us. A passenger can choose from different fares depending on whether price, flexible travel dates or class of service is most important.”

“We are also gradually introducing services such as the ability to select seats, blankets, insurance or even a celebratory cake. We encourage our customers to book early to avail the early bird incentive, where a portion of our tickets are sold at up to 35 percent less than usual market rates,” he added.
 
Bahrain Air has also enhanced the information and usability of its website based on customer feedback including dedicated sections for both passengers and corporate clients.

Naeem Mahamoor, marketing manager, Bahrain Air, said: “The website is available in both English and Arabic with future regional customisation in the pipeline. Our prime focus for 2012 will be increasing value-added services that offer flexibility and consistency for the various market segments that we serve including business travel, leisure, pilgrim, charters and Mice (meetings, incentives, and conferences & exhibitions).”

“Aircraft will soon be refitted with a new business class seat configuration and introduce state-of-the-art on-board entertainment systems for premium class passengers. Such services will be implemented to tailor to the business community’s needs and naturally provided through attractive and competitive fares. We are also revisiting our menu on the different sectors to provide the best localised culinary options for our passengers,” Mahamoor said. – TradeArabia News Service