Bahrain Air has launched a new loyalty rewards program for all frequent fliers on its route network.

Frequent flyers simply submit boarding card stubs in return for complimentary tickets under the “straight forward” rewards program, the airline said.

Known as the “Loyalty Rewards Program”, the initiative came into effect from January 1.

Naeem Mahamoor, manager, marketing of Bahrain Air, stated: “Our main focus is to deliver a simple and effective rewards program for loyal patrons of Bahrain Air. We activated this program in August 2011 for the traveling public in Bahrain as a pilot project, and are now confident and pleased to launch the rewards program for valued frequent fliers throughout our entire route network.”

In order to earn complimentary tickets passengers flying Bahrain Air need only collect seven Bahrain Air boarding pass stubs that they have purchased and flown in their own name, which will entitle them to a one-way complimentary ticket.  Eleven boarding pass stubs will earn frequent fliers a return ticket to any Bahrain Air destination. All complimentary tickets exclude relevant taxes. 

The class of travel, whether it be premium class or economy class for the complimentary air tickets will be determined as per the boarding stub classes of travel redeemed. Passengers can redeem their tickets by submitting their boarding stubs at any Bahrain Air office, the statement said.

Richard Nuttall, chief executive officer, said: “We have been planning the international launch of this program for some time and the beginning of 2012 seemed appropriate to show our loyal customers that their patronage and trust is greatly appreciated.”  - TradeArabia News Service