Rotana, a leading hotel and hospitality group, won the Best Loyalty Programme award for its rewards programme during the recent Business Traveller Middle East Awards in Dubai.

“I feel privileged and proud to receive this award. Through its aggressive brand deployment and development strategy, Rotana relies on a series of tools to maintain a consistent presence, out of which is, Rotana Rewards, the most successful guest and frequent-booker loyalty programme in the region,” said Omer Kaddouri, executive vice president and chief operating officer of Rotana.

Elie Saliba, director of loyalty programme and partnerships of Rotana, said: “One of our most remarkable achievements can be expressed in a startling statistic – Rotana enjoys a 40 per cent repeat business average. A major component of this success is Rotana Rewards – our much talked about loyalty programme.”

“All credit goes to the hard work and dedication of our Rotana Rewards team, which continually exceeds the expectations of our guests, as evidenced by this prestigious award,” Kaddouri added.

“Naturally we are delighted that our efforts have been recognized and it certainly gives us added momentum for the coming months in terms of our planned expansion and new hotel openings,” he concluded.

Rotana was the first regional hotel company to launch a loyalty programme for dining and staying in 1999, a statement said.

With more than 20,000 active members – and a renewal ratio of 72 per cent – it offers complimentary and discounted drinking and dining across all Rotana food and beverage operations, a points rewards element on purchases, room rate discounts and an Airmiles partnership of more than 950 gifts, according to the statement. – TradeArabia News Service