The upcoming World Green Tourism (WGT) Abu Dhabi will create a strong regional voice to drive green tourism initiatives, said its organisers.

WGT Abu Dhabi, the first commercial conference and exhibition specifically for the sustainable tourism sector, will run from December 5 to 7 at Abu Dhabi National Exhibition Centre.

Organiser Streamline Marketing Group has urged travel trade decision makers at the recently concluded Arabian Travel Market in Dubai to put sustainability at the top of their agenda for the rest of 2011.

“We’re here at Arabian Travel Market to impress upon senior industry professionals that the regional travel trade now has a unique opportunity to come together and increase learning on sustainability and its growing significance,” said Streamline’s group director, Oisin Commane.

“It is acknowledged that there is a great deal of work to do in this region to establish a more sustainable tourism infrastructure in line with modern demands and expectations, and this can be the year in which we take significant steps forward.”

“World Green Tourism Abu Dhabi is an opportunity to establish a regional voice on green tourism and for the travel industry to work together to identify the best way forward.”

Given its unique format, coupled with the presence of influential speakers, delegates, exhibitors and visitors, the event has a major capacity to increase sustainability learning while creating significant commercial opportunities.

Conference delegates, consisting of leaders in hotel management, tour operators, regional governments and NGOs, will also gain valuable insights on how to tackle challenges such as the difficulty of marketing a resort, city or region as a responsible tourism destination.

The range and variety of products and services now offering solutions in sustainability, from technology and engineering advances to ‘green’ cleaning solutions and energy saving devices, will be in sharp focus at the exhibition, a statement said. – TradeArabia News Service