Dusit International, one of Asia’s leading hotel groups, has started its 2011 online marketing strategy with the launch of the new, interactive website (www.dusit.com).

Jennifer Cronin, vice president sales & marketing, Dusit International, said: “The global traveller of today expects 24/7 instantaneous connectivity wherever they are in the world. With the ever-fast changing technological landscape, we have made Dusit.com a priority for the future of the company. In less than three years since the last website rebuild, as a company, we have made a firm commitment to investing in the new Dusit.com and to continually upgrade to keep up with these major changes in the way we do business.

“The project has taken almost 12 months to finalise to this point that we are at today and will be an ongoing KPI for our online marketing efforts,” she said.

“Dusit’s online marketing strategy will play a key role in the long term marketing activities of all Dusit International hotels and resorts this year. With a fresh look and design, easy navigation, as well as many new features we will provide an even more convenient 24/7 connectivity to guests, corporate accounts, and the travel industry to book, amend, and confirm their business or leisure trips instantly worldwide,” Cronin said.

The new website also helps to understand customers’ behaviour better with guest history, web statistics, conversion rates and Google analytics features.

“With an investment of almost $335,000, we aim to increase the overall online bookings through Dusit.com from 12 percent in 2010 to 25 percent this year,” she said. –TradeArabia News Service