Al Jawhara Group of Hotels and Apartments, part of the UAE-based conglomerate S S Lootah Group, became the first Islamic hotel to receive the highest ‘crescentrating’ of seven for shariah-compliant services.

The Singapore-based ‘Crescentrating’ is a new rating system that focuses on the halal travel market segment worldwide and rates hotels on a scale of one to seven based on the services and facilities provided to halal-conscious travellers.

“We are very happy to be the first hotel in the world to be given the highest rating of seven by Crescentrating,” said Nasser Lootah, member of the board of directors of S S Lootah Group and CEO of its hospitality arms, Al Jawhara Group of Hotels and Lootah Hotel Management.

“As a pioneer in Islamic hospitality, we have been setting benchmarking trends in shariah-compliant service offerings and are committed to strengthen Dubai’s position as a leader in the sector through Jawhara’s three-decade expertise,” he explained.

Beyond catering certified halal food, offering prayer-related facilities and an alcohol free environment, Jawhara also provides separate amenities for men and women and other shariah-compliant hospitality services in-line with the heritage of the region, catering to the privacy and family-oriented needs of the Gulf society, a statement said.

Fazal Bahardeen, CEO of Crescentrating, said: “Jawhara has taken into consideration all aspects of guest requirements to create a truly unique family-friendly environment offering traditional Islamic hospitality.”

“With an increasing segment of travellers looking for such facilities, we are very pleased to welcome Jawhara to the family of Crescentrated Hotels.”

Hotels from 14 countries have now joined the list of Crescentrated Hotels, he added. – TradeArabia News Service