Priority Pass, the world’s leading independent airport lounge programme, has added six new lounges in the Middle East to its worldwide portfolio.

The addition of five new lounges in Saudi Arabia, covering Damman, Jeddah and Riyadh, as well as another in Abu Dhabi, means that coverage is more comprehensive in the region, a statement said.

Members of Priority Pass can use any of the lounges in the programme whenever they travel, regardless of which airline or which class of travel they are flying.

For members in the Middle East, this means that virtually all major city airports in the region have lounges available for their use, together with over 600 lounges at airports throughout the world.

“Priority Pass has an outstanding selection of lounges across the Middle East, and adding six more for 2010 makes it an even more comprehensive selection,” said Soukalin Ghosh, responsible for Priority Pass business development and marketing in the region.

“Priority Pass membership is not only attractive to individual frequent flyers, but also to banks, telecom companies and others who wish to offer a powerful and highly-valued incentive to attract new customers to premium products, and to build loyalty among existing customer base,” he added. – TradeArabia News Service