Qatar Tourism Authority (QTA) will promote Qatar to the Asian market by focusing on buyers from the meetings, incentives, conferences, exhibitions (MICE) and leisure sectors at an ongoing trade show in Singapore.

QTA is participating in the second annual ITB Asia, being held in Singapore from October 21 to 23 at Suntec City.

QTA participated in the launch ITB Asia event in 2008, and as Asia is a growing and important market for Qatar, it is exhibiting in ITB Asia 2009 with an important delegation from the Qatar tourism and hospitality industries.

This year is the first time QTA’s new branding and logo will be promoted in Asia.

Already known as a progressive business hub, Qatar is well-positioned to take advantage of the MICE market, offering state-of-the-art venues with a harmonious blend of upscale leisure and cultural attractions, said a statement.

“Asia is an important market for Qatar as we have partnered in many key business ventures in recent years,” said Ahmed A. Al Nuaimi, chairman of QTA.

“Located mid-way between Asia and Europe, Qatar acts as a bridge between East and West, and is a short flight from the major Asian cities on Qatar Airways,” he added.

“Qatar offers a unique experience for its visitors, both with the classic Arabian traditions and modern luxury facilities.”

QTA is accompanied by an important delegation representing the examples of high-quality standards Qatar has achieved to become an upscale destination, including the Museum of Islamic Art, the W-Hotel Doha, the Millennium Hotel Doha and several major travel tours operators.

ITB Asia is a premier business-to-business trade show and convention for the travel industry for establishing new customer contacts and conducting business through networking opportunities, guaranteeing high-quality customer contacts with top buyers from the MICE, leisure and corporate travel markets in Asia Pacific. – TradeArabia News Service