Etihad Airways has unveiled 12 ‘hackney carriage’ Manchester taxis in its unique black and gold livery.

The taxi sponsorship was unveiled at Manchester City FC’s stadium with club mascots, 'Moonchester' and 'Moonbeam', joining in the fun.

The airline recently began a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City FC and the taxi sponsorship is the latest initiative to build awareness of Etihad Airways in the Manchester area.

“We are delighted to have these eye-catching Etihad-sponsored taxis on the road in Manchester. The black and gold branding makes the taxis standout and is a novel way to build our brand profile across the city,” said Clive Wratten, Etihad Airways UK country manager.-TradeArabia News Service