The Walk at Jumeirah Beach Residence (JBR), a beachfront shopping avenue managed and developed by Dubai Retail, has announced it will host a unique dining concept in a move to bring pioneering concepts to the retail walkway.

Called Dinner in the Sky, the concept will offer an eclectic selection of culinary options ranging from coffee mornings to three-course meals on a 22-seat platform suspended 50 metres in the air over Beachside Retail Avenue.

Strapped into custom designed seats around an unconventional dining table, the participants will be hoisted into the air by a 100 tonne crane.

Once in the air, the table is free to rotate 180 degrees while the guests’ feet hang free. Qualified chefs and waiters will also be on hand to pamper the brave with sumptuous cuisine options.

Organised in association with the Dubai-based Event Horizon and event agency Mindset Media Dubai, Dinner in the Sky will be offered for a limited time from April 17 to May 15 at The Walk at JBR.

“The Walk has always endeavored to move away from conventional concepts, as Dubai’s first beachfront promenade,” said Haiyan Mujarkech, CEO of Dubai Retail.

“The Covent Garden Market Dubai at The Walk is testimony to this strategy, and many other events such as winter sports events, rock balancing and sand sculpturing. continuing with our mission to pioneer innovative services, we are pleased to host Dinner in the Sky at The Walk,” he added.

“We are certain the attraction will deliver an experience of a lifetime including breathtaking views amidst a serene environment, complemented by interesting cuisine.

“In the future, we will continue exploring avenues that will enhance our clients’ visit to The Walk. We strongly believe such initiatives serve as a great entertainment platform for the residents living at Jumeirah Beach Residence and around Dubai, while attracting tourists to the outdoor concourse as a must-visit destination in their itineraries.”

Recently, Dinner in the Sky won the SMB Advisor Middle East award for the most incredibly innovative approach. Forbes Magazine US voted it as one of the 10 most unusual events and restaurants in the world, while PRO7, the largest TV station in Germany, named it one of the top 10 extraordinary restaurants of the world.

Rafael Moreno CEO of Mindset Media, said: “We are proud to present Dinner in the Sky at The Walk @ JBR in Dubai.”

“With Dubai Retail and Event Horizon, we are all geared to provide one of the most memorable and inimitable experiences to thrill-seekers and adventure-lovers,” he added.

“With the horizon spanning endless expanses of water and Dubai’s dramatic skyline, The Walk will set the right mood for those seeking to dine with a difference.”

Haluk Yalinkaya, partner in Event Horizon said: "It is indeed a privilege to be associated with a unique concept such as Dinner in the Sky and we are delighted to be working together with Mindset Media and Dubai retail in order to bring this breathtaking dining experience to the Walk”.

The Walk at Jumeirah Beach Residence currently hosts nearly 230 retailers and is soon anticipated to host over 305 outlets. Offering over 770,000 sq ft of retail space, the 1.7 km retail promenade incorporates lifestyle shopping experiences through combining a unique selection of boutiques, retail stores, bistros and cafes. – TradeArabia News Service