The DSF Office will highlight the Dubai Shopping Festival 2009, to a global audience at the World Travel Market 2008, which is being held from  November 10 to 13 in London.

The upcoming DSF 2009 is scheduled to take place between January 15 and February 15, and the office wants to promote the festival as one of the world’s leading shopping and family entertainment events to a wider global audience.

The DSF Office will be participating under the auspices of the Dubai Trade and Commerce Marketing department (DTCM).

While DSF 2009 will be the main objective of the DSF Office’s participation, the upcoming edition of ‘Eid in Dubai’ in Eid Al Adha, Dubai Summer Surprises 2009, and the ever-popular mascot Modhesh will also be featured prominently at the four-day event.

'The DSF Office makes it a point to participate in every edition of the World Travel Market as it provides us with the ideal platform to communicate the characteristics of our festivities to key travel and tourism industry players,' stated Laila Suhail, chief of DSF Office.

'Our decision to also include ‘Eid in Dubai’ and DSS 2009 was taken considering the changes in the global tourism where tourists plan their holidays far in advance. It is also an indication of the DSF Office’s ability to respond and act according to the changing nature of the global tourism market.'
  
'Our involvement with one of the leading exhibitions that attracted over 48,000 participants last year signifies our desire to align ourselves with the best industry resources and work towards attracting a higher number of visitors to experience one of the finest events in the world today,' she added.

World Travel Market provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate, conduct business and stay abreast with the latest developments in the travel industry.-TradeArabia News Service