Nakheel, Jafza sign budget hotel deal
Dubai, May 4, 2008
Nakheel, one of the world's largest real estate developers, has entered into a partnership with Jafza to launch a budget hotel under the easyHotel brand.
The partnership between Jafza and Nakheel Hotels, both Dubai World companies, will see the development of the hotel close to the Sheikh Zayed Road in Jafza.
The easyHotel will be a 216-room budget hotel that will deliver an absolutely first class ‘sleep and shower’ experience at an affordable price for visitors to the area. Construction is scheduled to begin at the end of May 2008 with a completion date of June 2009.
Salma Hareb, CEO Jafza and Economic Zones World, said: “This agreement reflects the strong relationship between Jafza and Nakheel, two of Dubai World’s leading companies. We are delighted to be working in partnership with Nakheel and to be the site of one of the first easyHotels in Dubai. Jafza is one of the world’s most services driven, customer centric free zones. The success of Jafza is driven by our ability to continue to provide innovative services for our customers.”
Nakheel Hotels owns the master franchise for easyHotels in the Mena region. The easyHotel in Jafza will be one of several easyHotels being developed by Nakheel to open in Dubai starting in June 2009.
Joe Sita, CEO of Nakheel Hotels, said: 'Nakheel Hotels is proud of its partnership with Jafza. We are excited to start construction on this exciting project in one of the fastest growing areas of Dubai. As the first of many such easyHotels.com developments, Nakheel Hotels is bringing another innovative concept to Dubai and the Mena region through its ownership of the master franchise of easyHotels and tapping into the burgeoning requirements for budget hotels in the Middle East. By working with strategic partners like Jafza, Nakheel Hotels can deliver the best hotels to the market.”
The Dubai easyHotels will be the first budget hotels in the world with sustainability built into the design.
The design of easyHotel rooms is unique - it combines aesthetics with durable long lasting materials, which are almost free of maintenance costs. Each ensuite room is approximately 15 sq m, and consists of a well-sprung bed, a high pressure shower unit, a work cubicle, and an activity wall that includes flat screen television and broadband Internet. - TradeArabia News Service