Qatar Airways has launched its next generation in-flight entertainment system aboard its newly delivered Boeing 777 aircraft.

The system offers every passenger more than 700 entertainment options.

The Oryx Entertainment will provide passengers with greater control of their entertainment by offering on demand programmes.

The system has more than 150 international movies, 150 hours of TV programming, over 50 games and 500 audio CDs for passengers to choose from, said a report.

Qatar Airways is among a select few airlines to adopt the Panasonic eX2 system - the most comprehensive in-flight entertainment system in the aviation industry - designed to give passengers the widest choice of interactive audio and video entertainment at 35,000 feet, the airline said in a statement.