Virgin Group chairman Sir Richard Branson recently hosted the inaugural I ♥ DXB awards at Bussola, the new Westin Mina Seyahi Beach Resort and Marina.

The awards celebrate the very best of the city as voted by Virgin Atlantic passengers travelling on the London to Dubai route.

The awards celebrated a successful year of Virgin Atlantic’s route-dedicated inflight magazine, DXB. This is the world’s first ever city-specific magazine, produced by HOT Media Publishing, who set out to revolutionise inflight media with the travel-sized guide to Dubai, which has proved an invaluable resource for tourists.

Awards were given in eight categories based on visitor experiences which DXB-reading Virgin Atlantic passengers voted on, ranging from dining at the finest restaurants and enjoying al fresco entertainment, through to the things that make Dubai such a unique city - everything from architectural wonders to outstanding shopping.

The winners were: Loving the Shopping - Mall of the Emirates; Loving the Romance -  Zheng He's  @ Madinat Jumeirah; Loving the Nightlife - 360 @ Jumeirah Beach Hotel; Loving the Weather - Barasti  @ Le Meridien Mina Seyahi Resort and Marina; Loving the Fun - Wild Wadi @ Jumeirah Beach Hotel; Loving the Future - The Palm Jumeirah; Loving the Food - Verre @ The Hilton Dubai Creek; Only in Dubai - Ski Dubai @ Mall of The Emirates.

‘Dubai is one of the world’s fastest growing holiday destinations and our inflight magazine is a great resource for our passengers, which is why we felt it was important to give them the opportunity to vote on their experiences. The winners are a testament to Dubai’s success in making this such a popular holiday destinatio,” said Sir Branson.- TradeArabia News Service