Tuesday 23 April 2024

Majid Al Futtaim inks Dubai sustainable food supply chain deal

DUBAI, February 20, 2024

Dubai Municipality has entered into a strategic partnership with Majid Al Futtaim – Retail, which holds the exclusive franchise to operate Carrefour in the UAE, to strengthen co-ordination and collaboration in ensuring the sustainable provision of strategic food commodities in Dubai's local markets. 
The signing of the MoU between the two entities marks a significant milestone in advancing food security measures and addressing potential future crises in the sector, it stated.
The agreement is dedicated to establishing a sustainable food system and fostering flexible food supply chains, stated Engineer Alia Al Harmoodi, the Acting CEO of the Environment, Health, and Safety Agency, after signing the deal with Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim Retail, at the Gulfood exhibition.
The goal is to elevate the quality of life in the emirate, aligning with the vision and directives of the wise leadership and the objectives outlined in the Dubai Food Security Strategy, which aims to diversify import sources and concentrate on ensuring the availability of high-nutritional-value goods, he stated.
"The agreement will support Majid Al Futtaim –Retail in strengthening the flexibility, readiness, and preparedness of the emirate's supply chain to address challenges and crises. This will be achieved through efficient coordination and sharing of strategic food commodity data on the Food Security Platform. The objective is to ensure that all members of society have access to healthy, safe, nutritious, and affordable food, even in times of crisis and emergencies," added Al Harmoodi.
Graziato said: "Majid Al Futtaim - Retail places great importance on food security as a key component of our sustainability strategy. We are delighted to collaborate with Dubai Municipality in creating a future that is more sustainable, healthier, and safer for our valued customers."
"This agreement will help enhance Carrefour’s leading position as a key provider of essential products in the UAE. Our data accurately represents consumer needs and preferences, supporting our future vision to provide better customer service. In addition, this data will assist Dubai Municipality in implementing strategies to strengthen food security efforts within the emirate," he added.-TradeArabia News Service


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