Hollister unveils spring collection at City Centre Bahrain
MANAMA, February 19, 2024
Hollister Company has marked the debut of its Spring Collection 2024 with an event at its store in City Centre Bahrain.
The launch, attended by 150 guests including media representatives and influencers, showcased the latest trends and designs for the upcoming spring season.
A division of Abercrombie & Fitch Co, Hollister embodies the liberating and carefree spirit of the endless summer. Founded in 2000, it is renowned for its casual, Southern California-inspired apparel, catering to a young, energetic demographic.
The event, open to the public, attracted an approximate footfall of 500 visitors throughout the day. Attendees had the opportunity to experience the new collection firsthand, surrounded by an atmosphere of lively celebration, said the company in a statement.
A highlight of the event was the unique customization service offered by local artist Fatime Akhtar Khan. Guests had the chance to get their pants hand-painted, adding a personal and artistic touch to their Hollister purchases.
Further adding to the event's interactive nature, a polaroid station allowed guests to capture instant memories. This provided a fun, engaging element, allowing attendees to take home a tangible memento of their experience at the event.
The environment was further enlivened by a DJ, who set the mood with live entertainment.
Hollister's Spring Collection 2024, now available at the City Centre Bahrain store, features a range of apparel that aligns with the brand's commitment to fresh, contemporary fashion, said a company spokesman.
The collection is designed to cater to diverse styles and preferences, reflecting the dynamic spirit of spring, he added.-TradeArabia News Service
