American Express Middle East has launched its third annual Shop Small campaign in Bahrain from January 10 to March 10, following the success of the past two years campaigns. 

 

This year, more than 50% of new small merchants are joining the Shop Small campaign. 

 

The third edition of Shop Small marks American Express Middle East’s continued commitment to support small businesses and SMEs in Bahrain – with all the Shop Small businesses from last year participating this year. 

 

During the two-month campaign, American Express Middle East Card Members will receive BD2 ($5.31) when they spend BD5 or more at all participating Shop Small merchants. 

 

Empowering local business

American Express Middle East CEO, Mazin Khoury, said: “Following the success of the two previous editions of the Shop Small campaign, we are working with local businesses to encourage Card Members to support the local business community in Bahrain. As a partner of the community for over 50 years, we are committed to supporting and empowering local businesses that contribute positively to the growth of the kingdom’s economy.” 

 

American Express has a long history of building strong and rewarding relationships with merchants of its network. Small business owners see the added value that American Express brings in attracting new and loyal customers through marketing initiatives like our annual Shop Small campaign - incentivising and rewarding American Express Card Members to spend in participating small businesses.

 

The Shop Small campaign originally started as Small Business Saturday during the holiday season in the US in 2010 to bring more holiday shopping to small businesses. Shop Small is now a large, global movement that supports small businesses every day.--TradeArabia News Service