An eye-catching Saudi design
60 best Saudi designers to exhibit in Ready-to-Wear showroom
PARIS, June 18, 2023
For the first time, the Saudi 100 Brands initiative is bringing a curated selection of emerging Saudi designers to Paris Fashion Week and Haute Couture Week.
The ‘Paris Intervention’ will host two dedicated state-of-the-art showrooms, as well as a series of celebratory events showcasing the most exciting Saudi creative talent to a global audience. Designers will be in attendance throughout the events to welcome new friends from around the world.
From June 24 to 27, from 10am until 7pm daily, the ‘Paris Intervention’ Ready-to-Wear showroom, sponsored by the Saudi Coffee Company, will be held at the Cité de l'Architecture et du Patrimoine (1, Place du Trocadero et du 11 Novembre) with luxurious views of the Eiffel Tower just across the river.
Ready-to-Wear showroom
The Ready-to-Wear showroom will focus on women’s, men’s and unisex clothes and accessories, exhibiting everything from streetwear to eveningwear from Saudi’s robust fashion scene.
From July 3 to 5, 10am – 7pm daily, the initiative will host a couture showroom in the headquarters of Paris auction house Artcurial (Hôtel Marcel Dassault, 7 Rond-Point des Champs-Élysées), a historical mansion in the heart of the city’s ‘Golden Triangle’, steps away from the couture houses of Avenue Montaigne.
Complete with private invite-only salons and fittings for clients, guests will be provided with a luxurious, bespoke couture experience, and the opportunity to also browse jewelry and fragrances from the Saudi designers. An exclusive ‘Couture Presentation’ will be hosted at the Ritz on July 3 at 8pm.
Saudi fashion talent
Burak Cakmak, CEO of the Fashion Commission, said: “The ‘Paris Intervention is our latest initiative to connect in-demand Saudi fashion talent with fashion lovers, buyers and decision-makers globally.
“The success of the Saudi 100 Brands programme since its launch in 2021 has shown Saudi has a strong pipeline of unique and inventive brands.
“They have proved their worth time and time again, showcasing their designs on the global stage, wowing international audiences and dressing A-list celebrities – and they are very excited to share their latest work in Paris.”
Saudi 100 Brands is a professional development program led by the Fashion Commission which helps emerging local talent achieve their full potential by accelerating growth and reaching new audiences.-- TradeArabia News Service
