Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, has announced that American Girl, a premium doll brand, has officially opened its doors in Bahrain.

The new store at City Centre Bahrain is American Girl’s third location in the region, following the recent openings in the UAE at the end of December 2017.

The new American Girl will offer all of the store’s fan-favourites. This includes a complete assortment of the popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll clothing, and the company’s best-selling books. Also, for fashionable youngsters, the store features a “Creativi-tees” boutique, where girls can create stylish T-shirts for themselves and their dolls. The store is also equipped with unbeatable party packages, making it the perfect destination to celebrate birthdays and other special occasions.

Commenting on the launch, Cameron Mitchell, acting chief executive officer,
Majid Al Futtaim – Leisure & Entertainment, said: “We are delighted to have opened the very first American Girl in Bahrain. Following the successful launch of the region’s first two stores in Dubai at the end of last year, Bahrain proved to be the ideal location for the third store in the region. We look forward to the successes of this partnership and continuing to help spread American Girl’s strong ideals, personality, and retailtainment elements across regional audiences. Through its engaging and immersive retail experiences, the iconic brand is the perfect addition to the Majid Al Futtaim family. We continue to encourage our guests to share great moments together, and we are very excited to bring the American Girl experience to Bahrainis.”

Katy Dickson, president of American Girl, said: “For over 30 years, American Girl has been inspiring young girls to be strong, confident, and proud of who they are. Through our unique characters, publications, and retail experiences, we hope to instil strong values in women from a young age. This is something we are thrilled to expand into the Middle East. Over the years, we have attracted a dedicated international audience and we are excited to better cater to them, with the help of Majid Al Futtaim!”

To celebrate Bahrain’s first American Girl store, there will be a spectacular ribbon cutting launch event on January 19 at 10am with exclusive experiences, tasty treats, and pampering perfection for all guests and their little ones. For the first 100 girls in line, an extra special treat is up for grabs. - TradeArabia News Service