Victoria’s Secret (VS), the most glamorous lingerie brand in the world made famous on the runway by supermodels like Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, has opened its first full assortment store in Red Sea Mall, Jeddah, in partnership with M H Alshaya. 

 

The store features a wide assortment of the brand’s signature lingerie and sleepwear collections. 

 

All the beautiful and feminine intimates that Victoria’s Secret is known for is available, including Body by Victoria, Very Sexy, Dream Angels, Bombshell and Cotton lingerie, as well as the brand’s athletic line Victoria Sport, a statement said.

 

The full lines of popular fragrances such as Victoria’s Secret Bombshell, Heavenly and Victoria’s Secret Angel are all available along with Victoria’s Secret Mist Collection, body care & PINK beauty products. 

 

The store also features Victoria’s Secret PINK—a collection of fun, colourful lingerie and campus-inspired loungewear focused on the university-aged women.  

 

The store design takes glamour and sophistication to a whole new level. The façade takes a modern approach with an eye-catching pink storefront while the interior takes a cue from residential design in both feel and scale including over-sized custom chandeliers and lingerie-inspired detailing. The front of the store is dark and dramatic with a gallery of timeless black and white supermodel imagery while the rear of the store transforms into a bright, playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.

 

The store also offers an intimate and glamorous fitting experience – including seating areas with custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even located in the fitting rooms.

 

Trained specialists will be on hand to help customers find their perfect fit and each uniquely designed fitting room will have a call button for assistance, the statement said.   - TradeArabia News Service