Better Life, one of the leading home appliance retailers in the UAE, has launched a new retail strategy focused on kitchen appliances to offer a wide variety of options to consumers that meet the requirements of contemporary UAE lifestyles.

The strategy aims to provide greater convenience to customers while enhancing the overall look and feel of their kitchens.

As part of its focus on kitchen appliances, Better Life, a division of the Easa Saleh Al Gurg Group, has significantly expanded its product portfolio with 40 new brands added to its retail mix. Siemens, Gaggenau, SMEG, Zanussi, Wolf Power and Terim will be among the key multinational brands available, featuring an extensive choice of products from their range.

Better Life stores in the UAE have also been redesigned to offer customers an outstanding retail experience.

Ziad Houdeib, general manager, Better Life, said: “Our new retail strategy which offers an exhaustive line-up of kitchen appliances is aimed at spreading joy to UAE homemakers. We are giving them access to a wide variety of innovative and useful appliances to elevate their entire cooking experience.

“Through this new approach, Better Life is poised to create a distinctive retail experience for UAE consumers which cater to their needs. This will be backed by our dedicated product experts and exceptional retail support with personalized attention. We look forward to redefining the kitchen appliances market in the UAE, taking the brand to new heights.”

Customers at Better Life stores will be spoilt for choice with an eclectic range of kitchen appliances ranging from high end built in cooking ranges and refrigerators to smaller kitchen appliances like espresso machines, microwaves, ovens, toasters, juicers and food warmers among others.

This will include signature products like the latest Siemens line of refrigerators and built-in kitchen appliances designed specifically for modern urban lifestyles to the cutting edge combination of elegant design and innovative technology offered by Italian brand SMEG.

Gaggenau, another leading brand for domestic appliances synonymous with exclusive culinary culture, will also be available featuring a unique range of steam ovens, warming drawers to vario electric grills to name a few.

In Dubai, Better Life stores are located in Mall of the Emirates, City Centre Mirdif and on Al Ittihad Road in Deira. In Abu Dhabi, the stores can be found at Al Raha Mall and Dalma Mall. – TradeArabia News Service