ITL Comos Group, Dubai’s oldest formally established corporation, has been awarded its sixth consecutive Superbrands award.

ITL Cosmos Group, founded in 1953, holds the distinct honour of being the first corporate establishment to be awarded the Decree of Incorporation by the former Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, the late His Highness Sheikh Rashid bin Saeed Al Maktoum, a statement said.

The company is the exclusive distributor of brands such as Sharp – Japan, Rhythm – Japan, Westfalia – Germany, Remington – UK, among others.

The multiple award-winning corporation is renowned for its fair business practices, ethics, quality service and consistent involvement in corporate social initiatives, it said.
 
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of brand excellence. Attaining ‘Superbrand’ status strengthens a brand’s position and reassures consumers and suppliers, the statement said.
 
The Superbrands Council, of which Dr Ram Buxani, chairman, ITL Cosmos Group, is a member, comprises seasoned global experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business. - TradeArabia News Service