Samsung Electronics has announced its revolutionary new washing machine technology QuickDrive, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half.

On Super Speed setting on the WW8800M washing machine, a daily load of laundry completes in just 39 minutes, a statement said.

“QuickDrive is the industry’s game changer, dramatically cutting the amount of time it takes for users to do laundry and giving them more time to enjoy life,” said BS Suh, executive vice president of the Digital Appliances Business at Samsung Electronics. “The new WW8800M washing machine uses QuickDrive technology to provide fast and powerful washing performance, with a range of technologies and smart functionality that make doing laundry so much easier.”

Its unique Q-Drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

The new WW8800M also has many of Samsung’s outstanding laundry technologies, like EcoBubble, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

The IoT-ready WW8800M boasts an AI-powered laundry assistant called Q-rator, which provides three key smart features that help manage laundry more conveniently:

•    Laundry Planner enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
•    Laundry Recipe gives automatic recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.
•    HomeCare Wizard monitors the washer by remote, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW8800M also comes with Samsung’s innovative AddWash, a feature that gives users the ability to add items at any time during the cycle. From a forgotten sock to a delicate item3 that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of the Q-rator and AddWash creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.

Samsung Electronics will showcase the new technology at IFA 2017 in Berlin, Germany, running from September 1 through 6. – TradeArabia News Service