Jumbo Electronics, the leading electronics retailer in the UAE, forecasts growing demand for consumer electronics with smartphones and laptops expected to be the biggest selling category at Gitex Shopper Spring 2017.  

The exhibition will take place from March 29 to April 1 at Dubai World Trade Centre, and Jumbo Electronics will once again have a major footprint at this hugely popular consumer event.

Gitex Shopper is one of the most important retail events for Jumbo Electronics and the company has participated at the event since its inception. This year, Jumbo anticipates that apart from smartphones and laptops, it will be wearables and Virtual Reality that will generate the most demand and excitement among shoppers.  

The event sets the tone for the electronics sector and allows companies to plan for the rest of the year, based on technology announcements and consumer behavior trends. It is an event that remains enormously popular for shoppers from the UAE as well as the wider Middle East region and people often plan their key technology purchases around Gitex Shopper. Jumbo is eagerly anticipating the opportunity to showcase the latest and widest lineup of available electronics products in the market, along with a fabulous range of competitive offers and promotions, with discounts of up to 50 per cent on select products, the company said.

Apart from curated offers and promotions, like every year, Jumbo Electronics will be offering premium giveaways like no other retailer, it said.

Nadeem Khanzadah, head, OmniChannel Retail, Jumbo Group, stated that the brand has made major preparations earlier in the year to cater to a major surge in demand from a tech-savvy public who is eagerly awaiting the most innovative technology.

In terms of the technology trends at the event, he continued: “Over the past few years, smartphones with key features such as better cameras, long lasting battery life, vivid screen resolutions and software functions have been leading the market, and this trend has visibily continued into 2017. With a growing consumer preference for the best brands and technology at the lowest prices, Jumbo is committed to tailoring its product offerings at Gitex Shopper in alignment with consumer demand.”

“This year, the product categories that Jumbo will be focusing on are much-awaited smartphones, laptops, premium ultra large sized UHD/4K televisions, and fitness and wearable devices. Virtual Reality (VR) devices are also an extremely promising category that is gaining significant momentum and traction over the past year,” added Nadeem. – TradeArabia News Service