Sennheiser, one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems, has named young singing sensation Esther Eden as its new brand ambassador for the region.

Eden, the singer-songwriter signed to Major Label – Universal Music Mena, joins an impressive list of local artists and DJs who have been working with Sennheiser to ensure they get the best support available.

Sennheiser is the brand of choice for a long list of global industry megastars, and in recent years, has been committed to increasing its outreach among local artists, said its top official.

Mig Cardamone, the director of sales and marketing at Sennheiser Middle East said: "We have been replicating in the region what we do on a global level, with an emphasis on young, emerging talent. We want local artists to know that we’re highly active in the Middle East, that we’re here to listen to and support their requirements, and of course, that we have a host of world-class audio solutions for musicians of all genres, and even budgets."

With Eden, Sennheiser hopes to support her with advice on the right microphone to use to get the best out of her vocal style plus product and technical support at her gigs, stated Cardamone.

Commenting on her experience with the brand, Eden said: "Sennheiser has always been on top of their game especially where wireless mics are concerned. They have been the choice of many of the top stars in music."

"But what struck me the most about Sennheiser is that they are willing to support new talent and that to me is important as I want to be connected with brands that are interested in uplifting the community," she added.

Eden’s pop style is perfectly complimented by Sennheiser equipment such as the ew 135 G3 handheld microphone which has been specifically designed to deliver excellent quality of audio capture, clarity, and vocal or instrumental fidelity.

According to the artist, the system offers a ‘crisp’ sound that ‘enhances her voice’.

After being discovered by Jessie J who invited her to sing at the RedFest DXB 2014, Eden has enjoyed rapid and ongoing success.

In 2015, she was signed on by Universal Music Mena and went on to once again perform at the Red Fest DXB 2016 as an artist in her own right. Shortly after releasing her debut album ‘Solitaire’, she performed at Beats on the Beach in Dubai to an audience of over 50,000.

With all the makings of a successful career ahead of her, Eden excitedly commented about the support she has received from her label and from Sennheiser saying: “I am just starting my journey and I have been blessed to have Universal Music Mena at the helm."

"To now have the support of another leading international brand not only encourages me but endorses my art and my talent," she added.-TradeArabia News Service