Lava International, manufacturer of one of the world’s fastest-growing smartphone brands, has announced the launch of A3 – aimed at powering up the work and life of young, upwardly mobile consumers who are increasingly relying on power-packed models.

The dual-SIM smartphone comes with dual cameras – with 13 mega pixel and 8 mega pixel – with a faster fingerprint unlocking speed. At 0.16 seconds to unlock the screen – it is a super-fast fingerprint unlocking process available in the market, beating the world’s most popular smartphones, said a statement from Lava.

With starting prices at Dh799 ($220) a piece, the phone comes with a lot of camera parameters, functions, features and user experience of capturing photos – idea for quick social media posts, it stated.

The move comes a few weeks after the successful launch of Lava Metal 24 smartphone. The new smartphone – launched in the new year – is set to capture a larger market share in the GCC smartphone market.

The company plans to manufacture 216 million handsets per annum in the next 5-8 years, said a top official.
 
“As the world heralds in the new year, LAVA brings one of the best smartphones with advanced features for the young and trendy consumers who needs a better work-life smartphone partner while on the move and A3 is the new partner for the global consumers,” remarked Billy Luo, the general manager of Lava International, Middle East and North Africa.

"Lava A3 offers almost everything instantly. It is ideally suited for young professionals," he noted.

While the sales of smartphones is slowing down worldwide, the Mena region is witnessing a jump in its sales volume.

Smartphone shipment to the Mena region is estimated to have reached 171.2 million in 2016, up from 157.5 million, according to Statista.com – a global portal of statistics that collects information from 18,000 sources.

Mohammed Khizar Ulla, the head of business at Lava International DMCC, Mena, said, the company had tied up with major retailers for the Dubai Shopping Festival (DSF).

“We currently have a strong network across the GCC markets to sell and offer strong customer service in the region,” Khizar said.

"As one of the fastest growing smartphone brands in the world, we are aware of the need for speedy customer and after sale service. That’s why we are offering value added after sales service to customers across the region," he added.-TradeArabia News Service