Mall of the Emirates, Majid Al Futtaim’s flagship lifestyle and luxury shopping destination in Dubai, is hosting an ‘Out of this World’ 22nd edition of Dubai Shopping Festival (DSF), featuring unique world-class entertainment, performances from international celebrities, fashion shows, and thrilling promotions and prizes to win, from December 26 to January 28.

On December 26, Mall of the Emirates will launch the ‘Out of this World’ campaign, in which one lucky visitor who shops for Dh450 or more during the month will take home a Lamborghini Huracan 2017.

Furthermore, visitors will have the opportunity to win instantly when they play the fun ‘Out of this world’ game. From January 5 to 14, visitors spending Dh450 in the mall can redeem tokens to play the digital game where one winner daily will walk away with Dh5,000 when guessing the picture.

Along with City Centre Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha, Mall of the Emirates will host the UAE’s only 12-hour sale concept which will be held on January 1. For 12-hours only, participating retailers will offer specially-selected items at deeply attractive discounts of up to 90 per cent off. In addition, visitors of Majid Al Futtaim malls in Dubai will receive tokens when shopping at any retailer in the mall which will automatically allow them to enter a draw for a chance to win the grand prize of Dh50,000 to be announced on January 1 at midnight at Mall of the Emirates, the company said.

From January 19 to 21, a highlight weekend in Mall of the Emirates’ DSF 2017 calendar is ‘Fashiontainment’, which comes alive through a series of exciting glittering fashion shows with a celebrity appearance, brands in-store presentations and pop-up activations of their latest collections, showcasing the latest style trends for 2017.

“Dubai Shopping Festival provides Majid Al Futtaim with an ideal platform to create great moments for everyone, everyday. For more than two decades we have worked in partnership with Dubai Festivals and Retail Establishment to execute a unique schedule of first time experiences with special focus on luxury, fashion and winning opportunities at Mall of the Emirates.” said Fuad Mansoor Sharaf, senior director – property development, Shopping Malls for Majid Al Futtaim.

He also added: “The 22nd edition of DSF at Mall of the Emirates is a must-visit event as we continue to uphold our reputation for highly anticipated Fashiontainment events, where fashion and celebrity entertainment collide, as well as family entertainment and in-store activations. Looking ahead, 2017 will kick-off to a great start for shoppers with an exclusive experience only available at Majid Al Futtaim’s malls in Dubai as we host the region’s only 12-hour sale along with our City Centre malls.”

As a popular destination for families, from December 26 to January 21, mall visitors will be treated to a world premiere in Dubai with the “Out of this World” aerial stage show featuring live musicians, ballet performances and roaming entertainment.

Lastly, via Majid Al Futtaim’s partnership with NAJM, visitors can now shop with ease. If a shopper spends using their NAJM card anytime throughout the festival, they will have the option to shop now and pay in March 2017, the company said. – TradeArabia News Service