iPhady, one of Saudi Arabia's leading e-commerce sites and a subsidiary of Al Falak Electronic Equipment & Supplies Co, has announced the third edition of its promotion, the ‘White Friday’ Sale.

The online campaign which will run across Saudi Arabia from midnight of November 23 and end at midnight of November 28. ‘White Friday’ will feature smart and modern gadgets, with massive promotions and huge discounts.  

The five-day sale will feature a diverse range of products to help give customers a wide range of options and choices. Attractive promotions and discounts as well as special and unique bundles on key items like phones, tablets, accessories, and other select lifestyle items will be up for grabs on www.iphady.com, said a statement.

The announcement came amidst the continuous expansion of Saudi Arabia's e-commerce market which is projected to be valued at $10.864 billion by 2020. The consumer electronics category remains one of the leading items popular among online buyers.

Through the ‘White Friday Sale,’ iPhady will effectively promote and solidify the company’s growing local and regional market foothold and widening industry presence.

Ahmed Ashadawi, president and CEO, Al Falak, the parent company of iPhady, said: “Through our ‘White Friday Sale,’ we are offering our customers with a wide array of valuable products and items at highly competitive and attractive prices. It will give our customers an opportunity to buy quality and luxury products at discounted costs using our user-friendly, easily accessible online platform. Each day, diverse products will be featured during the five-day sale so that buyers will have extensive choices and options. We are eager to serve millions of visitors who are expected to flock to www.iphady.com to take advantage of the promotions that we offer.” - TradeArabia News Service