United Foods Company (UFC), a leading Emirati halal-certified group in the Middle East region, said it has launched three new premium oils under its flagship Aseel brand.

Aseel Sunflower Oil, Aseel Canola Oil and Aseel Corn Oil have all been introduced to add more variety to its range of fresh and finest quality cooking essentials, said a statement from UFC.

These are 100 per cent pure and are cholesterol, trans-fat free and vitamins-enriched oil, it stated.

Offering specific taste and health benefits, each of the three variants of Aseel oil have been specially manufactured to address different cooking preferences and daily meal requirements, said the statement.

On the launch, Fethi Khiari, the chief executive of United Foods Company, said: "We are an Emirati company that has been leading the Middle Eastern markets by introducing innovative, healthier and tasty range of food products."

"To add to our already rich range of cooking essentials under our flagship Aseel brand, we have launched three new premium oils that are not only fortified with vital nutrients but also are cholesterol and trans-fat free to ensure general wellness of consumers while enhancing the taste of their food," stated Khiari.

"All three variants guarantee absolute purity and taste of the local produce and can be easily used for all cooking purposes, including lite frying and sautéing," he added.-TradeArabia News Service