Bawadi Mall, a top shopping and leisure destination in Al Ain, UAE has launched an advanced mobile app aimed updating visitors on mall activities, events, promotions, openings and new products and services.

“We will be offering incentives for customers to download the app, such as discount vouchers, free vouchers and bigger chances to win Bawadi Mall Gifted Vouchers in a raffle draw and many ways of redeeming the prize,” said Bassam Saleh, marketing manager of Bawadi Mall.

“For the first time in the Middle East, the app will be integrated with Beacons technology, which will supply us with information on our customer’s behaviour as well as their preferred brands, products or services. This data can be used to push target alerts to each customer based on his interests. We look at rewarding frequent customers through this app,” added Saleh.

In conjunction with this event, we will also be starting our regular ‘Win Daily Campaign’, with a daily prize of Dh3,000 ($816) Bawadi Mall Gift Vouchers.

“We strongly believe that this campaign will result in increased footfall, while enticing customers, using Bawadi Mall app to get double the number of raffle coupons, practically doubling their chances of winning our daily prizes,” added Saleh.

The largest mall in Al Ain, Bawadi Mall has over 400 shops, representing both international and regional brands, a food court and many casual dining outlets. Family entertainment includes a ski village, rollercoaster, an advanced cinema and a bowling alley plus others. – TradeArabia News Service