Majid Al Futtaim, a leading shopping mall, retail and leisure business across the Middle East and North Africa, is encouraging visitors to donate a selection of items at its locations as part of its annual ‘Make a Difference’ campaign.

During Ramadan, the company has placed special donation boxes at all its destinations across Bahrain, Egypt, Lebanon, Oman and the UAE. It is asking for donations of books, clothes and toys to help families in need.

Alain Bejjani, CEO of Majid Al Futtaim – Holding, said: “In line with our vision to ‘Create Great Moments for Everyone, Everyday,’ the ‘Make a Difference’ Ramadan Campaign brings us together with local communities to support those in need during the holy month.”

“For ten years, we have seen the campaign help capture the true spirit of Ramadan amongst communities, and motivate individuals and families to make a difference by helping those less fortunate. The campaign continues to be one of our most successful annual charity activations and we hope to increase donations once again this year,” he added.

Across the region, Majid Al Futtaim partners with charitable organisations such as the Islamic Association in Bahrain, Life Makers in Egypt, Bassma in Lebanon, Dar Al-Atta in Oman, and Red Crescent in the UAE, ensuring timely and appropriate distribution of all donated goods through their humanitarian network during Ramadan, said the company.

Last year, the company collected more than 36 tonnes of donated items, which were distributed to families in need across the region through its humanitarian aid partners, according to a press release. –TradeArabia News Service