A new showroom for the Danish electronics company Bang & Olufsen has been opened in Jeddah, Saudi Arabia, by Arabian Sounds and Lights, the brand’s exclusive dealer in Saudi Arabia and Bahrain.

The new B & O showroom will be offering its key line of products, which includes speakers, sound systems, televisions and the latest line of B&O play speakers and play headphones.

It will also feature the company's latest speaker model, BeoLab90, a powerful digital loudspeaker built for optimum precision in sound. The system features 18 state-of-the-art loudspeaker drivers placed across carefully defined locations and directions to deliver maximum performance.

The newly opened outlet spans 148 square meters and is strategically located in the heart of Jeddah on Tahliah Street, Assila Tower, according to a press release.

Ala Tashkandi, head of marketing and business development at Arabian Sounds and Lights, said: “The opening of this new store proves to be both timely and strategic as the consumer electronics segment in the Kingdom continues to rise as more and more people are looking at products offering world class quality and performance.”

B&O is world-renowned for its premium audio and visual equipment. The company manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal, according to the press release.

“The opening of this new showroom is testament to the growing appeal of Bang & Olufsen products across the Kingdom while also showing the strong ties that we have kept with partners like Arabian Sounds and Lights. We look forward to working closely with Arabian Sounds and Lights in this endeavour and increase our market presence in the Saudi and the rest of the region,” concluded Michael Viberg Pedersen, head of sales for Middle East at Bang & Olufsen. –TradeArabia News Service