Souq.com, a leading online retail and marketplace platform in the Middle East, has announced a new sales campaign marking the addition of 40 new fashion brands and 198,000 new products to its fashion portfolio.

This launch is being celebrated with ‘30 days of Fashion’ where one top regional and global brand will be available on sale each day, empowering Souq.com’s customers with the best prices at a click of a button – in line with its new tagline “It’s yours”.

Souq.com’s vastly expanding collection is set to leverage the growing trend toward fashion e-commerce – as online fashion queries and search in the UAE have grown 38 per cent over the last three months. Based on  emerging global trend of women driving more mature markets such as the US, UK and China, Souq.com has identified huge potential to grow its business and further drive the e-commerce market, by expanding its portfolio with a broader appeal to women.

Currently in the Middle East, the male population are shopping online more frequently – according to a recent survey, the male/female split in the UAE is 59 per cent to 41 per cent and in Saudi Arabia 61 per cent to 39 per cent respectively. Keeping this in mind, Souq.com has extensively grown its portfolio of products across clothing, shoes, bags, watches, accessories and beauty categories to cater to its broad consumer base, said Ronaldo Mouchawar, Souq.com CEO & co-founder.

“At Souq.com, we understand our consumers as well as the key factors which encourage them to shop online,” Mouchawar said.

“Fashion e-commerce is growing rapidly and online growth is top of mind for fashion brands today. This is a key part of our strategy moving forward and we have therefore been focusing on expanding our fashion catalogue and have massively boosted our portfolio of global brands and products.

“Smartphones are playing a significant role in shaping consumer habits today, and the young, tech-savvy population are realising that online shopping offers many more choices especially for popular category such as fashion. With social media influencers defining the fashion trends, more and more people are turning online to get inspiration and style themselves. Consequently, this is driving the growth in fashion e-commerce where secure payments, convenience, variety of choice, no hassle of mass crowds, and being more reliably stocked bring great appeal. We are delighted to be able to quench consumer thirst for this,” he added.

Souq.com has announced that some of the top brands now available include Apparel group, Chalhoub, Marka Sports, Vero Moda, Only, Madame Range, Landmark, Al Futtaim, and Nike, Adidas, New Balance, Steve Madden, Jack & Jones, Kurt Geiger, Hush Puppies and Cole Haan.

Key brands participating in 30 Days of Fashion on Souq.com include globally revered brands such as Swarovski DSE, Guess, Aldo, Burberry, Calvin Klein, Vero Moda, Only, Tommy Hilfiger and many more. – TradeArabia News Service