Japan’s Toshiba has launched ‘Exceria SD cards’ – the world’s fastest professional-grade SD cards in the Middle East and Africa (MEA) region, during a recent event held in Dubai, UAE.

The event brought together professional photographers, filmmakers, and photography enthusiasts to discuss the importance of the capture and preservation of memory in a digital age of ever-advancing camera technology, said a statement from the company.

Exceria SD cards provide the highest possible write speeds for continuous shooting in RAW and JPEG format as well as Full HD and even 4K video capture, which offers maximum performance for creative professionals who demand the highest specs and a perfectly reliable solution, it added.

The discussion panel at the event included local pioneering talents: Kashif Joosub founder of Lighthouse Studio; Zakir Hussain, director and Producer; and Liam Allen, the guy who photographs from a chopper, it said.

Only Toshiba Exceria Pro provides a write speed of 260 MB/s for action shots, and a read speed of 260 MB/s for unrivalled file transfer speed from the card to the computer to speed up the workflow. It simply offers the best performance for continuous Full HD and even 4K shooting

Additionally, Exceria SD cards guarantee a minimum write speed of 30 MB/s, a read speed of up to 95 MB/s, and its compliant with UHS Speed Class 3 (U3) for 4K video recording. The SD and microSD cards are compliant with the SD memory card standard UHS-II and UHS-I Classes.

Santosh Varghese, general manager of Digital Products and Services, Toshiba Gulf, said: “We are happy to be bringing to the region’s talented creatives the Exceria range of ultra-high performance CompactFlash, SD and microSD Memory Cards that offer the best combination of performance and reliability to allow them to catch the perfect shot and preserve it.”

“We take pride in offering professionals and enthusiasts alike with quality and reliability that only the inventor of flash memory can provide. Toshiba is the inventor of flash memory and has a well-earned worldwide reputation for producing high quality technology,” he added. – TradeArabia News Service