Rasasi Perfumes, a leading regional perfume company, has channeled the powers of contrasts for edition III of its highly successful LaYuqawum series.

 

Ambregris Showers and Jasmine Wisp, the male and female fragrances of LaYuqawum III remain true to the DNA of the series, said a statement.

 

Its scents celebrate confidence, irresistibility and timeless elegance through a highly distinguishing olfactory signature. 

 

Both variants pay homage to the famed Middle Eastern tradition of an elegant, intoxicating fragrance trail; a la scent signature that announces the wearer before the arrival while leaving behind a mysteriously lingering aura.

 

Salim Kalsekar, managing director, said: “We are confident that the fresh olfactory experience of LaYuqawum III will take desirability of this series to a new level. We hope to further consolidate on the roaring success of the first two editions, as the collection is a perennial favourite with our customers. The series has been so well- acclaimed across the region that it has become our international best seller.”

 

The DNA of LaYuqawum’s masculine series is reminiscent of the tabacco accord, transitioning from the instinctive oriental and warm tones in the first instance to melting with audacious aldehydic notes in the second edition. 

 

The fragrance culminates into an opus of uplifting freshness with a tinge of ambroxan and the occidental touch of Orris and Galbanum. - TradeArabia News Service