Luxury Swiss watchmaker Tag Heuer has unveiled its 'Connected Watch' and exclusive Ambassador Watch Faces at the Doha Jewellery and Watches Exhibition.

 

The exhibition, which opened in Doha, Qatar, today, runs till February 27.

 

The Tag Heuer Connected Watch with Intel Inside is a luxury watch that benefits from more than 150 years of Swiss expertise, savoir-faire and heritage as cultivated by the watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking and a Unesco World Heritage site set at an altitude of 1,000 m, in the middle of Alpine pastures and mountains.

 

At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade two titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. 

 

Completed by a textured black rubber strap (six other colours - red, blue, white, orange, green and yellow - are available, sold separately) with a deploying buckle made of grade two titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch.

 

Meanwhile, Tag Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognisable design codes of Tag Heuer's Carrera collection, including hands, index, counters, date window and minute track.

 

The chronograph dial, the three-hand dial and the GMT dial will be available after the launch, all of which display the date and are available in a choice of three colours (black, deep blue or pearl white), reproducing the appearance and functions of a true dial, with shadows under the hands and the beautiful sunburst effect of the light. 

 

Anyone who purchases a TAG Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with real Swiss movement inside. At the end of the connected watch's two-year warranty period, customers can go to the TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches.

The Connected Watch will cost $1,500.- TradeArabia News Service